black friday

client // amazon

Leading a team tasked with creating a concept to work globally in support of Amazon’s peak Q4 retail sale events. Focusing on the breadth of Amazon’s customer base and their interaction with the brand at the point of delivery and unboxing.

Deliverables included printed OOH, press advertising, digital OOH, digital display and Amazon retail space communications.


The campaign won best ‘Retail – Online and offline’ at the 2018 Campaign Media Awards

2018 Campaign Media Awards