britain’s cleverest cat

client // néstle purina

For two seasons Felix partnered with Britain’s Got Talent.

Consumers were encouraged to share a video of their cat doing something clever on a specially created Facebook App. The winner would had their cat’s clever trick professionally filmed to be shown during the commercial break of the final of the show, as well as two tickets to the live show itself.

A targeted social media campaign was supported by an on-pack promotion with instant win cash prizes delivered by a scratch card within all Felix multi-packs.