roche foundation medicine

client // roche

A campaign for Roche Foundation Medicine that communicated the tools and services it had available to health care professionals to create a more optimised, personalised treatment path for cancer patients through their comprehensive genomic profiling.

There are also service-level creative executions are subsets of the portfolio-level campaign.

The campaign was supported by and featured targeted printed and digital communications for both HCPs and patients. Website, digital banners, sales aids as well as symposium/congress events in the US and EU.